What does Bob Cefail think of the Blogosphere?

What does Bob Cefail Think about what is happening with web 2.0 and the blogosphere?

There are a number of things happening, all very fast, which I have been following very closely.

One of the most important is the rise of consumer generated media and sites like Scooop.net Digg.com and others, which represents a huge realization of the potential of the internet to foster interactions. It represents a new paradigm where the consumer, not the marketer is in charge, and it is therefore very important that marketers start thinking of marketing from the consumer up, instead of the top down.