Monday, March 20, 2006

Content versus Technology

Here we are in the technological age of the internet, where ideas and images of the average person can flash across hundreds, if not thousands of computer screens in an instant. Where Blogs, can provide the personal feelings or observations of almost anyone in milliseconds. The speed with which this occurs is truely amazing. And the power of the written word becomes even more powerful thereby. This is the technology we have created for ourselves. But it is because of the power that the internet brings to words, that makes it all the more important that the content being communicated be of a responsible and truthful nature.

It is not so much the "importance of message" that we are talking about here. The importance of the message is really in the eyes of the beholder. The fact that Mrs. Smith wants to publish her famous cookie recipe in her "Home and Gardens Forever" blog, is not the point here. (For heaven sakes, the world can always use another tasty treat.)

It's more the intention behind the words that is important. Here's a little test you can try, next time you read something - anything - on the internet. Ask yourself this question:

"What is the intention behind the words?" (Or more simply: "Why did the author write this - what was his or her intention?") Many, many times by asking this question one can get a better idea of how responsible the author was and/or how true the content is.