Religion on the Internet

There is an interesting article about how religion is finding an audience on internet, entitled: "Religion And Technology" What is interesting about all of this is that it is not just about finding new people to preach to, but about providing another means to communicate to members of the church. As stated in this article: "People are in need of an answer, yet the fact is many do not want to physically go to church. Yet these people are hungry for the word of God. Therefore, spiritual leaders of all faiths must now open their minds to the use of the Internet, live streaming and other advanced forms of technology to get their message to the world." Read more here.

Internet Marketing

I recently read in the newspaper how internet advertising revenue world wide has been increasing on a constant uptrend. This is great news for those of us who see internet advertising and marketing as the wake of the future. Now, my particular interest is to capture that media wave and turn it into Return Of Investment for companies who market themselves or their products online. That is something I discuss in this article. It's a good read!

New Horizons in Marketing

As we move through 2006, it becomes apparent that advertising and marketing of products and ideas is starting to take directions that have never before been seen. One excellant example is covered in an article entitled "Retail Exterior Signage" at SearchWarp.com which states: "If you find yourself driving down the Meridian Park Boulevard in Concord, California, and you happen to be thinking about buying a car, one dealership may have a technological edge that will catch your eye—literally. No. You’re not in Las Vegas. You’re looking at the latest innovation in retail exterior signage.Concord Mitsubishi just installed a unique LED display at the dealership which seems to be custom made for a futuristic movie. Instead, with a candle power and visual display strength originally designed for homeland defense applications, John Arnaudon, President of Concord Mitsubishi, is grabbing the attention of nearly anyone driving by his dealership.“Concord Mitsubishi installed the living window™ sign system in our showroom on May 13, 2005. I want to let you know how excited we are with the results. In the first week it was up running, we have sold 4 new vehicles directly from the message on the living window™", says Arnaudon. “It’s like having our own secret weapon". The living window™ display, developed by Onscreen Technologies (www.onscreentech.com), is a unique example of the confluence of new visual and wireless technologies combining to revolutionize the signage industry.With the expansion of visual display technology, nearly every retail storefront uses some type of attention getting device. That is to say, every storefront that doesn’t find themselves drowned out by their competition. The challenge now for many retail operators is how to differentiate themselves from the rest of the pack."
The cutting edge of advertising and marketing is becoming more and more attainable to every business, no matter of it's size. That is for sure.