What Most Americans Don’t Want In The Movies

As has been recently revealed in a recent national study of U.S. movie watchers done this year, most Americans do not want nudity in motion pictures they go an see. This is something that I, Bob Cefail was interested to discover when my online marketing and media company, In Touch Media Group, completed the extensive national research study on this very subject. This is fully outlined in a recent article. This is some very important research that really does need to be paid attention to very carefully in Hollywood right now, especially in light of the recent downtrending boxoffice figures of Hollywood movies in the last year. And concern about what does and what does not interest the public in movies, should not be limited to the big screen theatres. With the growth of "home entertainment systems" as the new movie outlet and this competition with big screen theatres, it is very important that producers of motion pictures pay very careful attention to what the public really does need and want in a movie. One thing is for sure - it is still true that the public will "vote with their dollars". And it may very be possible that there are fewer "entertainment dollars" that the public is willing to spend. And for sure, it is safe to say that Hollywood is going to have to start "getting it right the first time" and provide what the public truely does need and want from a movie, (big screen or not.)

Content versus Technology

Here we are in the technological age of the internet, where ideas and images of the average person can flash across hundreds, if not thousands of computer screens in an instant. Where Blogs, can provide the personal feelings or observations of almost anyone in milliseconds. The speed with which this occurs is truely amazing. And the power of the written word becomes even more powerful thereby. This is the technology we have created for ourselves. But it is because of the power that the internet brings to words, that makes it all the more important that the content being communicated be of a responsible and truthful nature.

It is not so much the "importance of message" that we are talking about here. The importance of the message is really in the eyes of the beholder. The fact that Mrs. Smith wants to publish her famous cookie recipe in her "Home and Gardens Forever" blog, is not the point here. (For heaven sakes, the world can always use another tasty treat.)

It's more the intention behind the words that is important. Here's a little test you can try, next time you read something - anything - on the internet. Ask yourself this question:

"What is the intention behind the words?" (Or more simply: "Why did the author write this - what was his or her intention?") Many, many times by asking this question one can get a better idea of how responsible the author was and/or how true the content is.

What does Bob Cefail think of the Blogosphere?

What does Bob Cefail Think about what is happening with web 2.0 and the blogosphere?

There are a number of things happening, all very fast, which I have been following very closely.

One of the most important is the rise of consumer generated media and sites like Scooop.net Digg.com and others, which represents a huge realization of the potential of the internet to foster interactions. It represents a new paradigm where the consumer, not the marketer is in charge, and it is therefore very important that marketers start thinking of marketing from the consumer up, instead of the top down.